Morningstar Wealth Launches Public/Private Model Portfolios: What Advisors Need to Know (2026)

Morningstar Wealth, a division of Morningstar Investment Management, is making waves in the financial industry with its innovative approach to model portfolios. The company has announced a collaboration with Apollo, Franklin Templeton, and J.P. Morgan Asset Management to launch the Morningstar Public/Private Select Series, a groundbreaking initiative in the realm of public and private market investing. This move is set to revolutionize how advisors navigate the complex landscape of private markets, offering a democratized access point for investors. The key to this success lies in Morningstar Wealth's unique combination of independent research, disciplined asset allocation, and transparent pricing, all encapsulated within a single framework. This approach not only simplifies the process for advisors but also enhances the overall investor experience.

What makes this initiative particularly intriguing is the focus on private markets, a domain that has traditionally been exclusive and challenging to access. By integrating private credit and real estate strategies into a diversified model, Morningstar Wealth aims to alleviate the burden of sourcing, sizing, and managing liquidity. This shift empowers advisors to concentrate on client needs rather than the intricacies of portfolio construction. The initial models will offer a range of risk-based portfolios, from capital preservation to aggressive growth, with exposure to private markets ranging from 12% to 20% of the allocation.

The collaboration with Apollo, Franklin Templeton, and J.P. Morgan Asset Management brings a wealth of expertise to the table. Franklin Templeton's CEO, Jenny Johnson, emphasizes the importance of long-term focus in a short-term world, highlighting the persistent inflation and structural uncertainty we face. George Gatch, CEO of J.P. Morgan Asset Management, underscores the potential of this collaboration to deliver diversified portfolios that leverage the skills of active managers in both public and private markets. This integration is a significant step towards a more comprehensive and accessible approach to investing, one that caters to the evolving needs of investors in a rapidly changing economic environment.

The Morningstar Public/Private Select Series is poised to become a game-changer in the financial industry, offering advisors and investors a powerful tool to navigate the complexities of the modern market. As the initiative unfolds, the financial community will be keenly observing the impact it has on the industry, particularly in terms of democratizing access to private markets and enhancing the overall investment experience. The future of investing may well be shaped by this innovative approach, marking a significant shift in how we think about and engage with private markets.

Morningstar Wealth Launches Public/Private Model Portfolios: What Advisors Need to Know (2026)
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